This was a campaign on Valentines day of 2014 focused on Filipinos based in Dubai. The idea behind the campaign was to tweet or instagram to their loved ones using the hashtag #XpressMyLove. They could also message their loved ones by developing a romantic picuture with the help of a Facebook Application and all of these Tweets, Instagram posts and Facebook Application actions were visible on a microsite 'xpressmylove.com'. The users could also participate using their XPiN that they got when they transferred amount to their loved ones using Xpress Money and win lot of prices.
