McDonalds Arabia came up with BigMac Selfie campaign where they installed activation booths fitted with iPhone 6 connected to a screen for customers to capture their selfies to avail a free BigMac. These selfies were then filtered and one of them was selected as a winner based on the selfie's creativity, by the famous RJ Kris Fade. There was also a BigMac Selfie day on which a huge selfie was captured and it was uploaded on bigmacselfie.com for a game where users had to guess the location of a BigMac hidden in the picture.
